Marketing strategy for a brave new world

When stay at home advice was first announced many marketing plans were ripped up and budgets slashed in anticipation of the worst. Marketing teams went into crisis management mode before some re-emerged with a plethora of Covid-19 related content and events. But what happens next?

This session explored how marketing has responded to the crisis and what steps companies might consider to get themselves fit for whatever future lies ahead.

Panellists

Misa Von Tunzelman

Chair of Property Marketing Awards Jury and Head of Marketing at BNP Paribas Real Estate

Nick Hughes

Director of Marketing & Communications at SEGRO

Richard Crook

Head of Business Development at Charles Russell Speechlys

Marc McConnell

Founder of Straction

Webinar recording