Can marketing save the planet?

With the built environment contributing up to 40% of all global greenhouse gas emissions, and a UK government target of net zero carbon by 2050, it’s no surprise that sustainability continues to be a key priority for the real estate sector. But how many of us have truly considered how property marketing teams can contribute beyond greenwashing our content?

In this webinar, Gemma Butler from The Chartered Institute of Marketing, who recently co-authored a book called Sustainable Marketing, will explain the leading role marketing teams can play in the sustainable transformation of businesses.


Gemma Butler

Marketing Director, The Chartered Institute of Marketing

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Misa Von Tunzelman

Head of Marketing & Communications, BNP Paribas Real Estate

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Webinar recording

Speaker Bios

Gemma Butler

Gemma is a strategic, collaborative and ideas driven leader who likes to challenge convention. As marketing director of CIM, she works closely alongside those in the marketing profession and manages a department which spans a broad range of marketing disciplines.

Experienced in both corporate and not for profit organisations, Gemma specialised in proposition development and buying at Sony and Xerox prior to joining CIM. She believes the marketing function is central to driving business successes and that every marketer should continuously develop themselves and focus on having strong stakeholder management, communication and relationship building skills.

Gemma has a passion for sustainability and recently co-authored ‘Sustainable Marketing’, she is also a host on a new podcast series, ‘Can Marketing Save the Planet?’ which looks at solutions and the critical role marketing plays in the challenges we face around sustainability.

Misa Von Tunzelman

Misa is Head of Marketing & Communications for BNP Paribas Real Estate and Strutt & Parker, the BNP Paribas group’s two Real Estate brands in the UK.

She has over 20 years’ marketing experience and has worked in the property sector since 2004. In addition to her role at BNPPRE, Misa is a trustee of the University College of Estate Management, Home Live Art and Eastside Young Leaders Academy.

Misa is a Fellow of the Chartered Institute of Marketing and holds a degree in Sociology and Cultural Studies from the University of Sussex. Prior to joining BNPPRE, she worked in Marketing at JLL, EY and the Imperial War Museum.