Business planning

Whether you’re an established company seeking to reshape, a growing business ready to push on to the next level, or a start-up gearing for launch, our straightforward business planning process helps your stakeholders agree the best go to market plan for your business.

Through tailored interviews and workshops we help you articulate your vision, finesse your strategy and identify clear actions to deliver it.

And if you need help to make your vision a reality, our experienced consultants can work alongside your in house teams to project manage business transformation initiatives.

Strategic marketing

You’ve got a business plan, a story to tell and products or services to sell but how do you translate that into brand awareness and leads you can convert to sales?

If you have existing marketing activity, we’ll review it and make clear recommendations on what to stop, start, or accelerate. And if you’re launching something new then we’re here to guide you through the process of setting a campaign plan and budget, selecting the right suppliers, and measuring results.

From digital marketing and online events to thought leadership campaigns and content, we’ll help you plan step by step. We can also take care of the implementation if you don’t have the skills or resources in-house.

Brand

Whatever your strategy, to realise it you’ll need an authentic and purposeful brand that engages your clients. From launching a new product to demonstrating change by refreshing an existing brand, we work with you to identfy the right positioning for your business.

Our consultants research the benefits your brand brings to its stakeholders and advise on how best to position it against those strengths, creatively and emotionally.

And, if you need help to bring your story to life for your employees and clients, we can scope and deliver external marketing campaigns and run internal brand engagement programmes.

Business development

Business development activity that’s aligned to your strategic goals is key to profitable growth for your business. We provide you with the tools, processes and support to get results from your sales effort.

Our tried and tested business development processes support your sales organisation throughout the life and death of a client. From selecting target clients and tracking pipeline, pitching and presenting, and retaining and developing key clients, we’ve got the tools to help you every step of the way.

We can also help to embed these tools and processes in your organisation through workshops and by scoping and implementing technology solutions including CRM systems.